When one thinks about eCommerce, one name that dominates is Amazon. Over the past couple of years, the company’s growth reached unprecedented numbers. With more than 100 million active users, it has surpassed many giant retail companies in North America. Amazon is also instrumental in helping small businesses and brands reach a wider market. But, like any online selling platform, there are technicalities involved in ensuring that you achieve your intended sales number. Amazon SEO services know how this works and what it means to master the algorithm so that your page gets high search rankings.

What do Amazon SEO services say about the A9 algorithm?

Amazon uses a specific system that decides how each product gets ranked every time a user makes a search. Similar to Google, this algorithm uses some SEO principles, such as identifying keywords. The more relevant the keywords, the higher will be the product’s ranking.

But, there’s a difference between Google’s algorithm and that of Amazon. The A9 algorithm prioritizes sales conversion. It makes sense because Amazon is an eCommerce company and their interest leans more towards products that are likely to sell more. Therefore, a product with good sales history and a higher conversion rate will also rank higher.

Ultimately, how the algorithm works will have a cumulative impact on a brand. The higher the ranking, the more traffic the product gets. And when there are more visits to your page, you will statistically have better chances of getting more sales. Nevertheless, Amazon SEO services still recommend strengthening optimization techniques as this too will make a big difference.

How important are keywords in optimizing for Amazon?

One critical factor that affects Amazon’s ranking is keyword use. At its most basic function, the algorithm looks for relevant keywords that match a user’s question. Thus, Amazon SEO services focus on integrating keywords both in volume and quality.

Similar to SEO for search engines, digital marketers use tools to research keywords that get the most volume of searches. But before using these tools, the first step is to think about what your target market wants. What keywords are they most likely to search? How do these keywords relate to your products? You can be creative in coming up with keywords. And once you already have a list, you can use a research tool to check the right combination of words that will yield the best results.

Also, it’s vital to choose keywords that have the most relevance to your product, even if these words have a low volume of searches. It can work to your advantage because you’ll have less competition.

Integrating keywords

After identifying the keywords that you want to use for SEO, the next step is to proceed with a strategic application. The techniques involved include writing the title for the product listing. As much as possible, include as many relevant keywords as you can, but still, maintain coherence and readability.

One best practice recommended by professionals is to use different variations of long-tail keywords. You can break the phrases into keywords that are more readable, yet still, achieve your SEO goals. Lastly, mentioning the benefits of the product in the title through keywords will help with optimization.

The importance of sales conversion

Sales conversion rate, as earlier mentioned, is another factor that affects Amazon rankings. Moreover, this is an indicator of a successful strategy. The rationale here is obvious since Amazon will profit more if they give high ranking to products with more sales. It’s then part of your goal to increase sales conversion so that you’ll get a higher ranking.

How does SEO help increase sales? First, the product should be informative and persuasive. There should be a clear call to action convincing the buyer why they need to complete the purchase. There needs to be a detailed explanation about product features and details. If you can, attach social proof further showing that your product is popular.

Another best practice is to optimize images included in the listing. Taglines should have descriptions of product features and benefits. If possible, you can add custom images or graphics showing the product’s function. Images should be high-quality, clear, and preferably on a white background.

Lastly, Amazon SEO services recommend checking if your product listing conveys the intended message within the first few seconds of checking. Does looking at the listing entice a potential buyer to learn more about the product? Also, is the listing optimized for all screen sizes, especially for mobile? Remember that mobile-friendliness is important because most Amazon users today browse using their mobile phones or tablets.

In addition to these recommendations, these are a few other areas you need to focus on to help boost your listing ranking.

  • Product reviews and ratings. Higher ratings and good product reviews will help your listing stand-out. Some of the keywords left by your buyers can also help make the listing more visible.
  • Paid advertisement. Paying for ads can help increase traffic to your page and drive more sales. However, paying for ads won’t necessarily increase organic rankings. Nevertheless, more traffic on your listing will make listings more visible.

Another thing you may want to consider is the fulfillment method. If you choose product fulfillment by Amazon, your buyers will benefit from faster shipping. Buyers tend to leave better reviews when they don’t encounter problems with shipping. Your listing will also get a badge that appears when buyers filter products.

How to monitor ranking and performance

After following these tips to optimize your Amazon listing, the next step is to monitor performance. You won’t know if your strategies are working if you don’t measure performance. You can track the keywords you used using Amazon’s tracking tool. If you’re not getting the desired results, you may need to go back to the drawing board and change the keywords.

Final thoughts

Amazon is an eCommerce or marketplace, but it also works as a search engine. As such, the algorithm used in ranking products follows specific guidelines and principles. Amazon SEO services know the importance of optimizing listing to rank high. With the recommended tips in this article, it’s possible to achieve your intended sales target.